Introducing Reef Thief.
Our Commitment To you
As fishing people, there is a respect for the ocean and our waterways that is instilled in us all. So why aren’t we doing more to preserve and protect it?
Have you ever paid attention to how much plastic is in your local tackle shop? Whether it be the packet of swivels or hooks you need, the spool of the new braid you put on your reel, the lures hanging on the walls, it all seems to have one common packaging…. plastic.
According to some sources, it is estimated that 20 percent of all plastic waste in the ocean comes from marine sources and it is suggested that half of this comes from abandoned fishing gear (the other half is attributed to fishing fleets being nets, lines and abandoned vessels).
Now ask yourself why a lure needs a clear plastic packet? We are putting these into the mouths of some of the apex predators of the ocean yet worried about someone touching it in a store? Why does the skirted lure need a plastic hang tag on it?
At Reef Thief we are making a commitment to not just be another plastic packet hanging on the wall and looking for alternative options to help do our part in reducing the need for single use plastics.